MOOVINME CONSUMER PRIVACY POLICY

Moovinme, Inc. (“Moovinme,” “we,” “us,” or “our”) respects your privacy. This Consumer Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you use the Moovinme Consumer website, application, move-preparation services, and related communications (collectively, the “Consumer Service”).

This Policy applies to individuals who purchase or redeem a Moovinme Consumer Move Plan, create or participate in a household Move Plan, use the Consumer Service, communicate with us about the Consumer Service, or otherwise interact with Moovinme in a consumer capacity.

If a business, professional, employer, housing provider, or other organization provides you with access to Moovinme, that organization’s use of Moovinme Business is governed by the Moovinme Business Privacy Policy. Once you redeem Moovinme and enter the Consumer Service, the personal information you provide to build and use your Move Plan is governed by this Consumer Privacy Policy.

1. DEFINITIONS

“Account” means the account used to access the Consumer Service.

“Move Plan” means the personalized move-preparation plan created through Moovinme for a particular move.

“Primary User” means the adult who creates, owns, or is primarily responsible for a Move Plan.

“Participant” means another person who is added to or participates in a Move Plan, which may include another adult, a permitted minor, or a service provider.

“Move Plan Data” means information you or other Participants provide or generate in connection with a Move Plan, including information about the home, move date, rooms, appliances, availability, responsibilities, tasks, assignments, participants, and preparation activity.

“Sponsored Plan” means a Move Plan provided to a Recipient through Moovinme Business rather than purchased directly by the Consumer.

2. INFORMATION WE COLLECT

We collect information that is reasonably necessary to provide, personalize, secure, support, administer, and improve the Consumer Service.

Account and Contact Information. We may collect your name, email address, telephone number, authentication and account identifiers, account status, and other information used to create, maintain, authenticate, or support your Account.

Move and Household Information. To create and operate a personalized Move Plan, we may collect information about your move date, home, bedrooms, bathrooms, additional rooms, appliances, and other move-related characteristics you choose to provide.

Participant Information. We may collect names, participant type or role, contact information where applicable, availability, responsibilities, assignments, room or task preferences, and other information necessary to coordinate people participating in the Move Plan.

Availability and Scheduling Information. We may collect the amount of time Participants indicate is available for move preparation, including day-of-week availability and related scheduling preferences or changes. Moovinme uses this information to build, evaluate, and update the preparation schedule.

Task and Progress Information. We may collect information about tasks, assignments, task status, completion, reassignment, locks or preferences, changes to the plan, and other activity associated with using the Move Plan.

Move-Preparation Recommendation Inputs and Outputs. We may process Move Plan Data to generate recommendations, schedules, task assignments, task instructions, and customized recommendations for packing and moving supplies. We may retain information about those recommendations and how they change over the course of a Move Plan.

Purchase and Billing Information. If you purchase a Move Plan directly, we may collect information concerning the purchase, transaction identifiers, payment status, billing status, price, taxes where applicable, and related records. Payment card or other payment credentials may be collected and processed by our payment processor rather than stored directly by Moovinme. We may receive limited transaction information from the payment processor necessary to administer your purchase.

Sponsored Plan and Redemption Information. If a business or other organization provides you with Moovinme, we may receive limited information necessary to deliver and administer that invitation or gift, such as your name, email address, the identity of the sponsoring business, delivery information, and redemption status. After you redeem the Sponsored Plan, the information you provide within the Consumer Service becomes part of your Consumer relationship with Moovinme and is handled under this Policy.

Communications and Support Information. We collect information you provide when you contact us, request support, report a problem, submit feedback, or otherwise communicate with Moovinme.

Device, Log, and Usage Information. When you access the Consumer Service or our websites, we may automatically collect information such as IP address, browser type, device type, operating system, pages or screens viewed, dates and times of access, application events, error and diagnostic information, and other technical or usage information.

Analytics Information. We may collect information about how the Consumer Service and our websites are used so that we can understand performance, improve the experience, evaluate features, troubleshoot issues, and make product and business decisions.

Marketing and Inquiry Information. If you request information, subscribe to communications, submit a contact form, or otherwise interact with our marketing, we may collect your contact details, communication preferences, and information associated with the inquiry.

3. HOW WE USE INFORMATION

We may use personal information and Move Plan Data to:

• create, authenticate, maintain, and support Accounts;
• create and operate personalized Move Plans;
• schedule move-preparation work across the time leading up to Move Day;
• generate and update task assignments, recommendations, and preparation schedules;
• provide detailed task instructions and move-preparation guidance;
• generate customized recommended packing and moving supplies lists;
• coordinate Participants and shared Move Plan functionality;
• save progress, status, preferences, and changes to the Move Plan;
• evaluate feasibility and recommend adjustments when the available time or participant structure is not sufficient for the current plan;
• process direct purchases and Sponsored Plan redemptions;
• provide customer support and respond to inquiries;
• communicate about Accounts, purchases, Sponsored Plans, security, service changes, support, and other operational matters;
• detect, investigate, prevent, and respond to fraud, abuse, security incidents, unauthorized access, and violations of our agreements or policies;
• monitor performance, diagnose errors, maintain reliability, and improve the Consumer Service;
• perform analytics, research, product development, and business planning;
• create aggregated or de-identified information that does not reasonably identify an individual and use that information for lawful business purposes;
• comply with legal, regulatory, tax, accounting, reporting, and contractual obligations;
• establish, exercise, or defend legal claims and protect the rights, safety, and property of Moovinme, our users, and others; and
• send marketing communications about Moovinme where permitted by law and consistent with your communication preferences.

Where applicable law requires a legal basis for processing, our basis may include performance of a contract, steps taken at your request before entering a contract, our legitimate interests, compliance with legal obligations, or consent, depending on the circumstances.

4. SHARED MOVE PLANS AND PARTICIPANT VISIBILITY

Moovinme is designed to support shared move preparation. Certain information entered into a Move Plan may therefore be visible to other authorized Participants where necessary for the Consumer Service to function.

Depending on the Participant’s role and the features available to them, shared information may include task assignments, task status, rooms, responsibilities, availability-related information, and other Move Plan information used to coordinate preparation.

Participation in a shared Move Plan does not automatically provide one Participant with unrestricted access to another Participant’s Account, authentication information, or all personal information associated with that Participant.

Primary Users and other authorized users may have administrative capabilities within the Move Plan, such as assigning or reassigning tasks or managing Participants, consistent with the Consumer Service’s permission model.

5. SPONSORED PLANS AND BUSINESS CUSTOMER PRIVACY

If a business, professional, employer, housing provider, or other organization provides you with Moovinme, that organization may receive limited lifecycle information necessary to administer the gift or invitation, such as whether it was sent, redeemed, or expired.

The sponsoring business does not receive access to your Move Plan Data merely because it purchased or provided your access to Moovinme.

We do not provide the sponsoring business with your private household information, move-preparation tasks, rooms, appliances, availability, assignments, preparation progress, detailed plan activity, or other private Consumer information unless you separately direct or authorize us to do so and such disclosure is otherwise permitted by law.

Once redeemed, your Sponsored Plan remains part of your Consumer relationship with Moovinme. Your use of the Consumer Service does not depend on the sponsoring business continuing to maintain a Moovinme Business account.

6. MINORS AND HOUSEHOLD PARTICIPANTS

A Primary User must be at least 18 years old. Children under thirteen (13) may not create an Account, access the Consumer Service as a user, or be added as Participants to a Move Plan.

A minor age 13 through 17 may participate in a Move Plan only when added or authorized by an adult with the legal authority to do so and subject to the requirements of the Consumer Terms of Service.

When an adult adds or authorizes a minor Participant, we may collect limited information necessary for that minor to participate in the Move Plan, such as name, participant type, availability, responsibilities, assignments, and task activity.

We do not knowingly permit children under thirteen (13) to create Accounts, access the Consumer Service as users, or participate in Move Plans. If you believe a child under 13 has provided personal information to us in violation of this Policy, contact legal@moovinme.com so that we can review the matter.

7. TRANSACTIONAL AND MARKETING COMMUNICATIONS

We may send operational or transactional communications necessary to administer the Consumer Service, including Account, authentication, purchase, security, support, Sponsored Plan, plan-related, and service-related communications. These communications are part of operating the Consumer Service and may not be subject to marketing opt-out choices.

We may separately send marketing or promotional communications where permitted by law. You may opt out of marketing emails using the unsubscribe mechanism provided in those messages or by contacting us. Opting out of marketing communications does not prevent us from sending necessary transactional or service communications.

If Moovinme offers text messaging, mobile telephone numbers, text-message opt-in information, and consent associated with such messaging will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes. We may disclose such information to service providers as necessary to deliver the messaging service or as otherwise permitted or required by law.

8. HOW WE DISCLOSE INFORMATION

We disclose personal information where reasonably necessary to operate the Consumer Service, complete transactions, support shared Move Plan functionality, comply with law, or as otherwise described in this Policy.

Service Providers. We may disclose information to vendors and service providers that perform services for us, such as cloud infrastructure and hosting, authentication, email delivery, payment processing, analytics, customer support, security, monitoring, communications, and professional services. These providers may access information only as necessary to perform services for Moovinme and subject to applicable contractual or legal obligations.

Authorized Move Plan Participants. We may make appropriate portions of shared Move Plan information available to authorized Participants as described in this Policy and as necessary for the Consumer Service to function.

Legal and Safety Disclosures. We may disclose information when we reasonably believe disclosure is necessary to comply with law, regulation, legal process, or governmental request; protect rights, property, or safety; investigate fraud, abuse, or security matters; enforce agreements; or establish, exercise, or defend legal claims.

Corporate Transactions. Information may be disclosed or transferred as part of a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar corporate transaction, subject to applicable law and appropriate protections.

Professional Advisors. We may disclose information to attorneys, accountants, auditors, insurers, financial advisors, and similar professional advisors where reasonably necessary for them to provide services to us.

At Your Direction. We may disclose information when you direct or authorize us to do so, subject to applicable law and the rights of other individuals.

We do not sell your private Move Plan Data to sponsoring businesses, advertisers, data brokers, or other third parties.

9. PAYMENT PROCESSING

Direct Consumer payments may be processed by third-party payment providers. Those providers may collect payment card, bank, billing, or other financial information directly under their own privacy practices.

Moovinme may receive transaction status, transaction identifiers, limited billing information, and other information necessary to administer the purchase and Account. We encourage you to review the applicable payment provider’s privacy information when submitting payment information.

10. COOKIES AND SIMILAR TECHNOLOGIES

We may use cookies, local storage, pixels, software development kits, and similar technologies to operate our websites and Consumer Service, maintain sessions, remember preferences, support authentication and security, understand usage, diagnose issues, measure performance, and improve our services.

Some technologies may be provided by analytics or other service providers. Where required by applicable law, we will provide appropriate choices or obtain consent for technologies that are not strictly necessary.

Browser or device settings may allow you to control certain cookies or similar technologies, although disabling necessary technologies may affect functionality.

11. ANALYTICS, AGGREGATED DATA, AND PRODUCT IMPROVEMENT

We may analyze use of the Consumer Service and create aggregated, statistical, or de-identified information for purposes such as operating and improving Moovinme, evaluating the scheduling and recommendation systems, understanding product usage, measuring performance, developing features, conducting research, forecasting, and business planning.

We will not intentionally use aggregated or de-identified information in a manner designed to re-identify an individual except where reasonably necessary to test or validate our de-identification processes or as permitted by applicable law.

12. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including to provide the Consumer Service, maintain Accounts and Move Plans, administer purchases and Sponsored Plans, support users, maintain security and fraud-prevention records, satisfy legal, tax, accounting, reporting, and contractual obligations, resolve disputes, and enforce agreements.

Retention periods may differ by category of information. For example, transaction and accounting records may need to be retained longer than routine application logs or support records.

When information is no longer reasonably necessary, we may delete, anonymize, or de-identify it, subject to applicable legal, operational, backup, security, and recordkeeping requirements.

A Move Plan reaching or passing Move Day does not automatically mean that all associated personal information is immediately deleted. Likewise, the end of a sponsoring business’s relationship with Moovinme does not require deletion of a Recipient’s separately established Consumer Account or Move Plan.

13. DATA SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, acquisition, loss, misuse, alteration, or disclosure.

No method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security. Users are responsible for maintaining the confidentiality of their Account credentials and for promptly notifying Moovinme if they suspect unauthorized access or misuse.

We will respond to security incidents and provide notices as required by applicable law.

14. INTERNATIONAL PROCESSING

Moovinme and our service providers may process information in the United States and other locations where we or our providers operate. Privacy and data-protection laws in those locations may differ from those in your jurisdiction.

Where applicable law requires safeguards for international transfers of personal information, we will use appropriate transfer mechanisms or protections as required by law.

15. YOUR PRIVACY RIGHTS AND CHOICES

Depending on where you live and applicable law, you may have rights concerning your personal information, which may include rights to request access, correction, deletion, portability, or information about our processing; to object to or restrict certain processing; to withdraw consent where processing is based on consent; or to appeal certain decisions concerning a privacy request.

You may also have the right to opt out of certain forms of targeted advertising, sale, or sharing if Moovinme engages in activity that falls within those definitions under applicable law. Moovinme will provide any legally required mechanisms applicable to such activity.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

To submit a privacy request, contact legal@moovinme.com. We may need to verify your identity before completing a request. If you make a request on behalf of another person, we may require proof that you are authorized to act for that person.

Certain information may be exempt from a request, or we may retain information where permitted or required by law.

16. INFORMATION YOU PROVIDE ABOUT OTHER PEOPLE

You may provide information about other people when adding Participants or otherwise configuring a Move Plan. If you provide another person’s personal information to Moovinme, you represent that you are authorized or otherwise have a lawful basis to provide that information for the applicable Consumer Service purpose.

Do not provide sensitive personal information about another person unless it is reasonably necessary for the Consumer Service and you are authorized to provide it.

17. THIRD-PARTY SERVICE PROVIDERS AND OTHER THIRD PARTIES

You may choose to include a service provider or other third party as a Participant in your Move Plan. That person’s participation in the Move Plan does not make Moovinme responsible for services that person separately provides to you.

If you independently hire or engage a mover, cleaner, organizer, contractor, service provider, or other third party, that relationship is between you and that third party. Their independent privacy practices are governed by their own policies and agreements.

The Consumer Service may also contain links to websites or services operated by third parties. Moovinme is not responsible for the privacy practices of third-party sites or services that we do not control.

18. CHANGES TO THIS POLICY

We may update this Policy to reflect changes to the Consumer Service, our data practices, technology, legal requirements, or other operational needs. When we do, we will update the Effective Date and make the revised Policy available through our website or Consumer Service.

If a change materially affects how we use personal information, we will provide additional notice or obtain consent where required by applicable law.

Where Moovinme requests affirmative acknowledgement or acceptance of this Policy, Moovinme will record that acknowledgement or acceptance, including the date and time and the version of this Policy acknowledged or accepted. Changes to this Policy may also be presented for renewed acknowledgement or acceptance where appropriate or required by applicable law.

19. CONTACT US

For questions, concerns, or privacy requests relating to this Policy or the Moovinme Consumer Service, contact: